
In a shocking breach, hackers targeted Gravy Analytics, a location tracking firm, exposing millions of users' precise movements via apps like Tinder, Spotify, and Citymapper. Over 10 terabytes of data were stolen, giving hackers access to highly personal and intimate details, such as your movements, family information, and even the time you spend on the toilet.
The breach highlights a growing cybersecurity threat: location data collection through app SDKs (Software Development Kits). Even if your favourite app isn’t directly involved, its SDK may still be sending off your location to third parties.
How can you protect yourself?
Turn off location tracking when not needed – Keep your movements private.
Disable Wi-Fi when not in use – Prevent potential tracking.
Adjust app privacy settings – On Android, delete your advertising ID. On iOS, turn off “Allow Apps to Request to Track.”

In addition to taking immediate precautions, it’s important to stay informed about which apps are collecting and sharing your data. Even if an app doesn’t directly involve itself in a breach, its third-party connections might. Regularly check app permissions and ensure that apps are not accessing more data than necessary. In a world where location tracking has become the norm, being proactive about your privacy settings is the best defence against this growing cyber threat.
Cybersecurity experts emphasize the importance of controlling your personal information in this age of hyper-connectivity. Protect your data, and remember, your privacy is your responsibility!
Don't wait for a breach to hit close to home. Contact SDS Technical Services for advice on protecting your personal and business data today!
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